Search results for "Consumer acceptance"
showing 5 items of 5 documents
Consumer Acceptance Determinants of Internet of Things : A New Perspective
2018
International audience; Despite the rising popularity of Internet of Things (IoT), consumer acceptance continues to grow at a slow pace. For example, adoption of health and fitness wearables is still relatively low and about a half of consumers abandon their wearables within the first six months. This pattern means that firms engaged in IoT industry can not recover their development and marketing costs. Recent research offer a fragmented view of the determinants of IoT consumer acceptance and focus mainly on functional attributes.This paper aims to provide a new perspective. Drawing on the service-dominant logic, the perceived value conceptualization and the customer experience approach, ou…
Innovation in Traditional Food Products
2016
International audience; Innovation is widely accepted as one of the keys to being successful. However, companies can innovate and still fail if markets fail to accept the innovation. In most cases, the acceptance of an innovation depends on the innovation itself and also on the product to which it is applied. In this chapter acceptance of different innovations in traditional food products is investigated, thus focusing on the definition of the "traditional" and "innovation" concepts from the consumer's perspective. Qualitative and quantitative approaches are combined to better understand and predict the possibilities of success when applying different generic and specific innovations in tra…
Consumer adoption of mobile technologies: a literature review
2015
Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets. peerReviewed
Effect of low SO2 postharvest treatment on quality parameters of ‘Italia’ table grape during prolonged cold storage
2018
Table grape is a non-climacteric fruit with a low rate of physiological activity, very sensitive to water loss and fungal infection (Botrytis cinerea) during postharvest handling and cold storage. Gray mold is the most aggressive postharvest disease, because of its ability to develop at low temperatures, for that reason, it is standard practice to fumigate with sulfur dioxide (SO2) immediately after packing. ‘Italia’ table grape boxes were stored at 2°C for 4 months in a storage room with low concentrations of SO2 (0.20%) to extend their postharvest shelf life. Every 15 days, a sample of ‘Italia’ table grapes boxes was moved to 20°C for 3 days for the shelf life simulation. During storage, …
Consumer Acceptance and Use of Instagram
2016
This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to investigate factors affecting the acceptance and use of a social networking service (SNS) called Instagram. The UTAUT2 model is modified to better suit the context of SNSs by replacing the price value construct with self-congruence. Furthermore, we explore the effects of behavioral intention and use behavior on "user indegree" defined as the number of people who follow an SNS user. The results of the survey study largely support the hypothesized model in the context of Instagram. The findings contribute to previous knowledge by demonstrating the important roles of hedonic motivation and habit in co…